Graphic Design
The Museum of Failure is in need of a branding redesign. After analyzing the exhibit’s current visage, I created a new strategy for its brand, merchandise, and advertising that is tailored to the museum’s strengths while also attracting more public attention.
Museum of Failure
My client wanted to inject older stories with new book covers that observe contemporary design trends. One of these books was a satirical novel by Kevin Nguyen titled New Waves; the other, a philosophical novel published in the 1960s by Jacob Bronowski named The Identity of Man.
Book Cover Redesigns
In order to improve travel to Japan in a post-pandemic world, I designed a travel magazine in the style of popular Travel + Leisure publication to showcase aspects of the country’s scenery and culture.
Travel Editorial
Lehigh’s Office of Sustainability is focused on increasing awareness for campus-wide eco-friendly initiatives. My work as a design assistant prioritized improving the design of marketing assets to align with current brand guidelines and spearheading the design language for new campaigns.